Steve Stambaugh, owner of Infrared Resources had a great product in place, a pretty good following of consumers and an online presence on a large 3rd party product selling website. The one thing he did not have was a BRAND! We went through many logo and color concepts before we landed on the IR logo. The bold IR is now a stamp of quality in the world of IR components. Not only was he able to move away from a 3rd party online seller, but we also built a fully functional e commerce website loaded with a customer log in, profile and check out with promos and special log in prices.
Scope of this project includes:
• Art direction
• Logo design
• Color and font library creation
• Full brand identity
• Web site design and function
• Product photography and manipulation